Why Your Dental Practice Needs a Strong Yelp Presence?

It is a reality that reviews play an extremely important role in the success of any business. The importance increases in health-related businesses such as dental practices.

In fact, a study by Dentalfone shows us that 93% of people who search for a specific health service on Yelp end up making the purchase.

It’s so crucial that these purchases generally happen 24 hours after the first research on Yelp. That’s true that Google is the leading power when it comes to reviews, but Yelp is still a major power in this.

Yelp is probably one of the most influential platforms for businesses, and that’s why a strong presence on Yelp as a dental practice is important.

Importance of strong Yelp Presence

Yelp as Part of local SEO

There are several reasons why Yelp is an influential website and increases the number of patients if you have a profile with good reviews.

The first one is that potential customers can see your reviews and credibility. The more good reviews you have, the more people are inclined to choose you over those who don’t.

However, it’s not just that. Yelp also helps your local SEO efforts to improve your dental website presence.

The more mentions and reviews you have about your business and website on Yelp and other similar platforms, the more Google sees you as a trusted website.

This puts you ahead of your competitors on the search results, making you more visible.

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Why Yelp Presence is Important?

Yelp is essentially a platform for word-of-mouth marketing. Even though Yelp has its paid ad marketing channels, it mostly works on reviews of other people.

Other people come in and read these reviews by real people to understand a business and its quality.

These stand as one of the biggest reasons why Yelp’s presence is important.

It creates trust and credibility and increases the mentions of your business online which drives more traffic. However, you have to be aware of all these important details.

Credibility

Credibility

People make Yelp reviews after they use a business’s services or products. This means that all the reviews are legit and come from those who actually have experience with the business.

If you have a lot of good reviews and maintain a good profile, this increases your credibility.

This mainly comes from the fact that Yelp is the most visited review website and has strict guidelines on reviews.

You can report questionable reviews to Yelp, and they will investigate those reviews. On top of this, certain people, like your competitors, can’t make a review for your business.

Driving Engagement

Driving Engagement

Yelp is not just a review website. People can use Yelp to set up appointments, get quotes, see your location, and many more.

Contrary to building your own website, dental practices can start by having a Yelp profile that doesn’t require any work and start getting clients through their services.

This means that good reviews could bring you potential clients through Yelp.

The more reviews you get on your profile, the more algorithms see your business as thriving and active. Both Yelp and Google will put you ahead of others who are not getting as many reviews or visits.

When you come out on top of the search results, this increases your engagement. That way, you end up getting more clients.


How to Use Yelp’s Credibility?

Even though it increases a dental practice’s credibility to have Yelp reviews, it might be hard to get people to leave those reviews.

That’s why you need to encourage people to leave reviews without violating Yelp’s terms of service.

The best way to make this happen is to add your Yelp profile’s link to the follow-up emails, messages, social media pages, and your website.

By showing your Yelp profile to more people, especially those who used your services, you can increase the chances of people leaving a review.

When you encourage people to leave reviews, you can start getting the benefit of Yelp’s credibility.

Enhancing Your Yelp Profile

Enhancing Your Yelp Profile

You have the option to make your Yelp profile more attractive and visually pleasing to get more leads through your profile.

This is called an enhanced profile, and it gives you some perks like a call-to-action button and slideshows that you can customize and add a video if you wish.

On free Yelp profiles, Yelp might show profiles of your competitors, but this won’t happen in an enhanced profile.

Perhaps the biggest advantage of an enhanced profile is the call-to-action button. You can set this call-to-action button for people to contact your dental practice or schedule an appointment.

The enhanced profile feature is not free, you have to pay for it, but if you want more control of your branding and Yelp profile, we recommend you do it.

The Ability to Use Pay-Per-Click Ads

Ability to Use Pay-Per-Click Ads

If you are starting out without anything else, it might be hard to get your Yelp profile out there.

To jumpstart your Yelp profile and presence, you can use pay-per-click ads that Yelp offers.

Yelp’s pay-per-click ads are exactly the same as other platforms’ marketing channels. You only pay for each click you get.

Yelp’s marketing algorithm uses geographical categories to target the right people who live close to your dental practice to increase the success of your paid marketing campaigns.

However, keep in mind that paying for ads will not create the credible and strong Yelp presence you need.

You still need reviews from customers to get the attention you need in the long run. You can use this paid marketing channel that Yelp offers to start your presence in the short run and increase your visibility.

Also Read: Importance Of SEO For Dentists


The Verdict

Yelp is the most popular review website, with hundreds of millions of users every year.

Customers can also get quotes, make appointments and see the location of the business in addition to the review part of the website.

It is a great source to increase your credibility and drive engagement in your dental practice.

You increase your Yelp presence by getting more reviews and keeping a good level of review rating.

The algorithm of Yelp will put you ahead of your competitors, and you will get more customers to your practice.

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