Top 3 Dentist Website Mistakes to Avoid For Results

A good website is important to market your dental practice and increase your brand awareness without much extra trouble.

Clean design, good content, and pictures are all nice to have in a dentist’s website design.

However, the important things are not just these, and because of this, most dentist websites have problems.

Top 3 Dentist Website Mistakes to Avoid

These problems make it harder to have a more efficient website and get more clients. Your website is not a simple brochure to promote your dental practice.

It has to appeal to your potential customers, explain your services crystal clear, be easy to read, and show your potential patients why they should visit you.

Fixing the problems on your dentist website is not that hard. Here are the top three dentist website mistakes you should avoid and are easy to fix.

Not Having a Fast and Responsive Web Design

Not Having a Fast and Responsive Web Design

The first thing that the end-user notices when they enter a website is the design. Especially if it doesn’t work on devices apart from computers.

You must ensure that your web design can accommodate all devices and has a responsive and fast design, no matter which device you use.

This means that no matter how good your design is, it doesn’t do any good if it doesn’t provide the same quality on mobile devices.

Additionally, your website must be very fast and quickly respond to queries. If your website design is slow and can’t load the pages in time, you will lose potential clients to competitors.

Not Using Specialized SEO

Not Using Specialized SEO

SEO is the bedrock of a successful website for local businesses. Back in the past, people would put their location on their search queries on Google.

Since the common use of GPS and mobile devices, this has evolved into a different approach.

Now when you don’t write your location, you will still get relevant results, and that’s because of GPS usage and local SEO efforts.

Every dentist must optimize their website for local SEO to ensure that they come out on top of the search results when someone makes a search in the nearby area.

To do this, you must insert specific keywords, create more content and focus on what people in your area are searching for.

Proper Local SEO

Optimizing your website for local SEO is not hard but requires putting in the effort beforehand. To properly do local SEO, you have to search about the community in your area.

This includes looking for which platforms they use, what searches they make, what are the most common problems and questions, and so on.

Once you know the answers to your potential customer base, you must incorporate your results into your SEO efforts.

Add localized keywords to your website, focus on common questions and problems in your area when creating your content, and highlight the services your customer base visits often.

Optimizing Google My Business

Optimizing your Google My Business account is the biggest contributor to local SEO success.

Google My Business is the ultimate platform to put your dental practice on the map and show your business at the top of the search results.

The optimization of Google My Business is mostly putting in all the relevant information about your business to your profile.

Google will see these and put your business on the most relevant search results. You can also add keywords to your profile to make it more specialized and focus on certain customer bases.

However, the most important thing is to keep your Google My Business profile updated and ensure the information is correct to avoid any penalties from Google.

Not Creating Blog Content and Not Using Videos

Not Creating Blog Content and Not Using Videos

As a dentist, you are providing services to your clients in your dental practice.

You should provide information to your potential customers on your website, preferably via videos, about these services you offer and maybe answers to the most common questions.

There are many ways content creation with a video could help your website’s visibility as a dentist.

When you create blog content, you have more space to talk about the common problems of your patients and answer questions in a more detailed approach.

Additionally, you get to show your potential customers that you have the necessary skill to handle their problems by talking about your services in detail.

Blog Content Topics

You might have the idea of writing blog content, but writing on the wrong topics is also another big mistake.

The topics of the blog posts must purposefully focus on your audience in your area. This means that you have to know what your potential audience is looking for.

You can use forums and social media or even go around the neighborhood and talk to people to learn about what they are searching for.

When you know the most frequent questions asked on the search engine in your area or the common topics, you can focus on them and optimize the topics with keywords.

That way, you will increase the chances of coming out on top on Google in your area.

The Verdict

Creating an efficient, good-looking, and useful website is not easy, especially for dental clinics that require physical attendance.

There are more things to focus on, and it requires deeper research. Because it’s harder to do and the examples aren’t as many as in other industries, it’s easy to make mistakes.

The three common mistakes include unresponsive design, not specialized SEO, and no blog content. Fixing these mistakes could put you ahead of many competitors and get you more clients.

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